Persuasion

This scheme of work explores the use of persuasion and manipulation of advertising in the medium of film. Students will briefly explore other areas where manipulation and persuasion are found; use of language and images; camera shots and angles; storyboard and script.

This scheme is intended to be delivered to KS3 and KS4, and could be adapted as a media unit of work. The overall objective is to give students a greater understanding of how persuasion and manipulation work, and to produce their own complete advertisement lasting 30 seconds.

Learning objectives

By the end of this scheme students will have learnt:

• To explore persuasion, manipulation and advertising
• To demonstrate an understanding of how language and imagery is used to persuade and manipulate
• To know and understand the processes of devising for film
• To communicate a message to an audience
• To recognise and use drama strategies, mediums and elements
• To understand and demonstrate how to develop own and others’ work
• To assess own work and work of others.

Number of lessons: 6

Please note – this SOW has nothing to do with the Jane Austen novel of the same name or any of its associated adaptations